“It just feels like it’s real and relevant in today’s time when everyone is communicating and connecting digitally,” says Trumbull.
The franchisees appear in boxes lined up on the right side of the screen, then one by one deliver their lines in the main section of the screen, much like speakers on the video conference calls that have become a more familiar part of at-home office life for millions in recent weeks. The spot moves from franchisee to franchisee as they speak. “If getting some full- or part-time work during these tough times can help you,” one man says during the spot, “Domino’s is hiring,” another continues.
The franchisees run small and large businesses across the country. Lolly, who is featured first, became a franchisee this year, in Portland, Oregon. Sue, who is shown toward the end of the spot, has 117 stores, including some in Minneapolis.
Domino’s is also out with a new 15-second “Peace of Mind” spot focused on contactless delivery and a value-priced offer. The voiceover in that spot mentions that while the pizza is handcrafted, it is cooked in a 450-degree oven and isn’t touched again. Little Caesars delivers a similar message about contactless cooking in a spot it rolled out in late March but said its pizzas are cooked in a 475-degree oven.
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April 09, 2020 at 04:00PM
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Domino's first national TV spot about hiring features franchisees on Zoom - AdAge.com
"spot" - Google News
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