Many of the companies paying outrageous prices for Super Bowl commercials on Sunday will be aiming for the funny bone.
Google decided to do an end-around and went straight to the heart.
In the tech giant’s 90-second ad, simply titled “Loretta,” an elderly man tells his AI-powered Google Assistant details he remembers about his late wife — including their favorite movie (“Casablanca”), the way she snorted when she laughed and how she enjoyed trips to Alaska and eating scallops.
The ad was inspired by the story of a Google employee’s grandfather, the Menlo Park-based company said in a statement. The staffer’s grandfather even lent his voice to the ad.
“At 85, to an audience of millions, he’ll be making his film debut,” Lorraine Twohill, Google’s chief marketing officer, wrote in her blog. “We couldn’t be happier for him.”
“Loretta” is pegged to a simple emotion: The man wants to doesn’t want to forget all the little things that were so great about the relationship he shared with the love of his life.
“The ad reflects our goal to build products that help people in their daily lives, in both big and small ways,” Twohill writes. “Sometimes that’s finding a location, sometimes it’s playing a favorite movie, and sometimes it’s using the Google Assistant to remember meaningful details.”
The ad, created in-house, shares some traits with Google’s first Super Bowl ad — “Parisian Love” — which aired in 2010. Like “Loretta,” the 2010 ad tugged at viewers’ heart strings by telling the story of a man who found love in Paris and all the things he searched for to “impress a French girl.”
We’re already betting that “Loretta” will be one of the most adored ads on Super Bowl Sunday. Check it out and try not to cry.
For bonus points, you can watch this other Google ad, which answers the most-asked questions about the Super Bowl and features appearances by Joe Montana and Jennifer Lopez:
"spot" - Google News
January 30, 2020 at 04:37AM
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Super Bowl ad sneak peek: Google spot will melt your heart - The Mercury News
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